Fishbone Tile & Plaster is a Bozeman, Montana-based residential contractor specializing in custom tile installation, decorative plaster, bathroom remodeling support, and kitchen remodeling projects throughout the Gallatin Valley and Southwest Montana.

With a strong reputation built around craftsmanship, attention to detail, and quality work, Fishbone needed an updated website that better reflected both the caliber of their finished projects and the direction of the company. The goal was to create a clean, modern digital presence that allows the craftsmanship to take center stage while making it easier for homeowners to understand Fishbone’s services, explore completed projects, and connect with the company.

Norse Sound Creative redesigned and developed the Fishbone Tile & Plaster website with a strong emphasis on visual presentation, usability, service-focused content, and local SEO. The website was structured to build greater search visibility for residential tile, plaster, bathroom, and kitchen remodeling services across Bozeman, Belgrade, Manhattan, Big Sky, Livingston, and the surrounding Gallatin Valley.

The finished website provides Fishbone with a professional digital platform that feels consistent with the company’s work: clean, detailed, timeless, and built with purpose.

Project Scope

This project included a comprehensive website redesign, development, content, and local SEO strategy focused on strengthening Fishbone Tile & Plaster’s online presence throughout Southwest Montana. Key deliverables included:

• Custom website design and development built around Fishbone’s craftsmanship, project photography, services, and brand.
• Strategic website content creation designed to clearly communicate Fishbone’s residential services while naturally incorporating locally relevant search terms for Bozeman and the greater Gallatin Valley.
• Dedicated service pages for Custom Tile Installation, Decorative Plaster, Bathroom Remodel Support, and Kitchen Remodel Support, creating stronger individual landing pages for both customers and search engines.
• Local SEO-focused website architecture targeting homeowners throughout Bozeman, Belgrade, Manhattan, Big Sky, Livingston, and surrounding Southwest Montana communities.
• Project portfolio integration that puts completed tile, plaster, bathroom, kitchen, fireplace, and other residential work front and center.
• Graphic design, UI, and UX development focused on a clean, straightforward user experience that complements Fishbone’s high-end residential craftsmanship.
• Mobile-responsive development to provide a consistent browsing experience across desktop, tablet, and mobile devices.
• On-page SEO optimization including page structure, headings, service-focused content, location relevance, internal linking, and foundational search optimization.
• Clear conversion paths and calls to action encouraging prospective clients to explore Fishbone’s work, learn more about individual services, and request a consultation.

The result is a website that does more than showcase beautiful finished work. It establishes a stronger foundation for Fishbone Tile & Plaster to grow organically online, reach homeowners searching for quality tile and plaster contractors in the Bozeman area, and communicate what separates Fishbone from larger or more generalized contractors: meticulous craftsmanship, honest communication, timeless finishes, and a commitment to doing the job right.